PRODUCT DESIGN | FOOD & Drink
PRODUCT DESIGN | FOOD & Drink
PRODUCT DESIGN | FOOD & Drink
Orderlay - Simplifying Food Ordering & Dining Operations
Orderlay - Simplifying Food Ordering & Dining Operations
Orderlay - Simplifying Food Ordering & Dining Operations
COMPANY
Globaly Hub
ROLE
Lead Product Designer
TOOLS
Figma, Miro, Notion
OVERVIEW
OVERVIEW
Orderlay is a comprehensive restaurant management solution designed to enhance the dining experience for both customers and staff. The platform provides tools for managing tables, menus, staff, and sales insights, offering a seamless and modern approach to food ordering and operations.
Orderlay is a comprehensive restaurant management solution designed to enhance the dining experience for both customers and staff. The platform provides tools for managing tables, menus, staff, and sales insights, offering a seamless and modern approach to food ordering and operations.
MY ROLE
MY ROLE
Conducting user research to understand the needs of restaurant owners, staff, and diners.
Conducting user research to understand the needs of restaurant owners, staff, and diners.
Creating user personas, user flows and information architecture.
Creating user personas, user flows and information architecture.
Designing intuitive interfaces for various features.
Designing intuitive interfaces for various features.
Prototyping and testing designs to ensure usability.
Prototyping and testing designs to ensure usability.
Collaborating with developers and stakeholders in an agile environment to deliver a polished product.
Collaborating with developers and stakeholders in an agile environment to deliver a polished product.
Problem Statement
Problem Statement
MARKET CONTEXT
The restaurant industry faced challenges in streamlining operations and providing a consistent customer experience.
The restaurant industry faced challenges in streamlining operations and providing a consistent customer experience.
Poor table management results in extended wait times and difficulty in tracking orders efficiently.
Poor table management results in extended wait times and difficulty in tracking orders efficiently.
Lack of real-time insights into sales and operations.
Lack of real-time insights into sales and operations.
Difficulty in managing menus and staff.
Difficulty in managing menus and staff.
Limited tools for adapting to digital ordering trends.
Limited tools for adapting to digital ordering trends.
USER PAIN POINTS
These pain points provided the foundation for Orderlay feature development, ensuring that the platform addressed real user needs effectively.
These pain points provided the foundation for Orderlay feature development, ensuring that the platform addressed real user needs effectively.
Key FINDINGS
Key FINDINGS
Restaurant owners prioritized tools that integrated table, orders and staff management with real-time data, such as visual table layout management, staff management, and live dashboards for tracking sales and operational performance.
Restaurant owners prioritized tools that integrated table, orders and staff management with real-time data, such as visual table layout management, staff management, and live dashboards for tracking sales and operational performance.
For waitstaff, features such as quick-access buttons and an order overview screen helped them perform tasks faster, improving their efficiency during peak service hours.
For waitstaff, features such as quick-access buttons and an order overview screen helped them perform tasks faster, improving their efficiency during peak service hours.
Existing platforms often had cluttered interfaces, making it difficult for staff to navigate during peak hours. The interface should introduce a streamlined navigation system, clear visual hierarchies, and task-specific workflows, allowing staff to manage tables and orders more efficiently even during busy times.
Existing platforms often had cluttered interfaces, making it difficult for staff to navigate during peak hours. The interface should introduce a streamlined navigation system, clear visual hierarchies, and task-specific workflows, allowing staff to manage tables and orders more efficiently even during busy times.
Diners valued features that reduced waiting times and improved order accuracy, such as the ability to place orders through a QR code menu and track their order status in real-time. These functionalities addressed frustrations by streamlining the ordering process and minimizing errors.
Diners valued features that reduced waiting times and improved order accuracy, such as the ability to place orders through a QR code menu and track their order status in real-time. These functionalities addressed frustrations by streamlining the ordering process and minimizing errors.
GOALS & OBJECTIVES
GOALS & OBJECTIVES
After conducting thorough market and user research, we aligned our goals and success metrics to directly address the key pain points of our users and meet market demands, ensuring that Orderlay delivers a seamless experience. By adopting the "How Might We" approach, our team generated focused questions and tailored solutions to effectively solve the challenges identified during the research phase.
After conducting thorough market and user research, we aligned our goals and success metrics to directly address the key pain points of our users and meet market demands, ensuring that Orderlay delivers a seamless experience. By adopting the "How Might We" approach, our team generated focused questions and tailored solutions to effectively solve the challenges identified during the research phase.
DESIGN PROCESS
DESIGN PROCESS
Defining User Personas
Based on the research, I created three primary personas: Owner/Manager, Waitstaff and Diner.
Based on the research, I created three primary personas: Owner/Manager, Waitstaff and Diner.
USER FLOWS
Developed detailed user flows to visualize the journey of admins managing operations and diners placing orders.
Developed detailed user flows to visualize the journey of admins managing operations and diners placing orders.
IDEATION & WIREFRAMING
Created low-fidelity wireframes to outline key workflows, including table management, menu customization, and order tracking for admins, as well as intuitive ordering and payment flows for diners. Conducted feedback sessions with stakeholders to refine initial concepts
Created low-fidelity wireframes to outline key workflows, including table management, menu customization, and order tracking for admins, as well as intuitive ordering and payment flows for diners. Conducted feedback sessions with stakeholders to refine initial concepts
DESIGN IMPLEMENTATION
DESIGN IMPLEMENTATION
Designed high-fidelity prototypes using Figma, incorporating a clean and modern aesthetic. Ensured consistency by developing my own design system, which included reusable components and standardized styles
Designed high-fidelity prototypes using Figma, incorporating a clean and modern aesthetic. Ensured consistency by developing my own design system, which included reusable components and standardized styles
DESIGN COMPONENTS
ADMINS
DINERS
FINAL DESIGNS
FINAL DESIGNS
ADMIN SOLUTIONS
Performance Analytics and Overview
Offers detailed insights into sales performance, staff activity, customer preferences, and top-selling menu items.
Offers detailed insights into sales performance, staff activity, customer preferences, and top-selling menu items.
Table Management
Simplifies the setup and management of table layouts for efficient seating. Enables QR code generation for diners to access menus and place orders directly from their table. Allows staff to view orders made by each table and navigate between active and vacant tables efficiently.
Simplifies the setup and management of table layouts for efficient seating. Enables QR code generation for diners to access menus and place orders directly from their table. Allows staff to view orders made by each table and navigate between active and vacant tables efficiently.
Menu Management
Allows admins to add, edit, and delete menu items effortlessly. Supports personalized options for dietary restrictions and cuisines to cater to diverse customer needs. Ensures real-time updates to menu items, prices, and promotions.
Allows admins to add, edit, and delete menu items effortlessly. Supports personalized options for dietary restrictions and cuisines to cater to diverse customer needs. Ensures real-time updates to menu items, prices, and promotions.
Order Management
Enables staff to confirm, manage, and customize orders to suit customer preferences. Provides an intuitive interface for tracking order progress and making adjustments in real time. Improves communication between staff and diners by offering status updates for orders, ensuring transparency and accuracy.
Enables staff to confirm, manage, and customize orders to suit customer preferences. Provides an intuitive interface for tracking order progress and making adjustments in real time. Improves communication between staff and diners by offering status updates for orders, ensuring transparency and accuracy.
Role-Based Staff Management
Facilitates the assignment and tracking of staff responsibilities. Includes options to add or invite staff members, streamlining team setup and management.
Facilitates the assignment and tracking of staff responsibilities. Includes options to add or invite staff members, streamlining team setup and management.
DINER SOLUTIONS
Seamless Menu Access
Diners can access the restaurant's menu instantly by scanning a QR code at their table.
Diners can access the restaurant's menu instantly by scanning a QR code at their table.
Direct Food Ordering
Enables diners to place orders for food and beverages directly from their table using the app.
Enables diners to place orders for food and beverages directly from their table using the app.
Real-Time Order Tracking
Diners can track the status of their orders in real-time, from preparation to serving, for a more informed and satisfying dining experience.
Diners can track the status of their orders in real-time, from preparation to serving, for a more informed and satisfying dining experience.
Key Takeaways
Key Takeaways
RESULTS
Staff and diners rated the platform highly for ease of use and convenience.
Staff and diners rated the platform highly for ease of use and convenience.
Restaurants using Orderlay reported a 30% reduction in table turnover time increasing efficiency.
Restaurants using Orderlay reported a 30% reduction in table turnover time increasing efficiency.
LEARNINGS
Iterative design and user feedback were critical in creating an intuitive solution.
Iterative design and user feedback were critical in creating an intuitive solution.
Collaboration with developers ensured seamless implementation of design features.
Collaboration with developers ensured seamless implementation of design features.
CHALLENGES
Balancing feature complexity with usability. Designing for diverse user groups with varying levels of tech literacy.
Balancing feature complexity with usability. Designing for diverse user groups with varying levels of tech literacy.
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